What is Search Engine Optimisation (SEO)
SEO is the process of increasing the visibility of a website in a search engine’s unpaid results. The aim is to drive targeted and organic search traffic to the site that will ultimately give your company the chance to deliver greater results. For example, if you were an accountancy firm, you would want to rank on page one of Google if someone was to search for an accountant.
Why do I need SEO
In 2016, online retail sales in the UK reached £133bn, this was a 15.9% increase on 2015 trading. This gives us an insight into the growth of online transactions and how people are spending their money. Whether you are looking to increase brand awareness or drive online and offline sales, the journey starts on a search engine!
SEO enables you to stand out from the crowd. Here are a few statistics to consider:
- 75% of searchers only check results on the 1st page of Google
- 81% of people conduct online research prior to making a large purchase
- 93% of online experiences begin with a search engine
How does it work
The first thing we will do is conduct a health check on your website, current SEO and content, whilst making you aware of any recommended tweaks. Ten we will work with you o gain an understanding of what you want to achieve from the website, what the primary aim is and what keywords you want to be ranked for, in order to ensure you receive targeted and relevant traffic to your website. Ongoing, the team will then work on optimising your SEO through updates to infrastructure and ongoing content marketing You’ll be able to check everything we do on a monthly basis too as we’ll send you an SEO report.
What is involved
Google uses around 200 varying factors when deciding where your website should rank for a particular search. There are a variety of things that we do to ensure our customers stay ahead of the competition:
- Keyword Research
- Content Marketing
- Social Media Integration
- High Quality Linkbuilding
- Google Webmaster & Analytics
- Search Accessibility & Indexing
- Website Optimisation
If any of this sounds confusing please don’t despair, we are happy to setup a meeting or phone call to take you through it step by step! Just drop us a message or give us a call – 020 3355 8242.