Pay Per Click and Google Adwords...what are they and do I need them?

Google AdWords is Google’s own advertising service which allows you to place search results for your website on a search engine results page by paying for them.

You don’t have to wait for your website or application to organically rank…by using paid search you get to see immediate results and it’s typically not as expensive as you may think.

Pay-per-click advertising ( PPC ) is basically paying for clicks to your website rather than getting organic traffic. Marketing via PPC means you pay for a lead to your website and you would appear at the top of Google in the ‘ad’ section in the search engine reults page. With over 80% of online searches coming from Google, having a steady and effective Adwords campaign could be a worthwhile investment in your business.

If you would like to discuss PPC / Adword management then please get in touch.